Saturday, June 1, 2013


You may be thinking, "Wait, what? Why?"

And that's a fair question. Change can be scary, after all. But trust me, this is all for the better.

Rebranding is kind of like a make-over for all your professional stuff and we all know I'm a bit of a fan of changing my look.

But this is really about more than just changing it up. This is about finding one brand I can fit the crazy awesome technicolor bardiness under. For the sake of consistency. Now, admittedly, my name itself, has become a bit of a brand--but I'm referring to how I'll be labeling blogs, vlogs, tumblr, etc--that kind of thing. For the past year or so I've been trying on some different things, seeing how they fit, how I like them etc.

The Geek Next Door is cute but has been coined by a few small computer repair shops (all seemingly unrelated) and two dudes on Youtube. Huzzah for them, seriously.

I must admit, I'm vaguely sad to leave that behind--mainly because I feel if anyone should be rocking that, it should be a lady--Geek/Girl next door--but that's neither here nor there, is it? That's just silly Kiri whims.

I also dabbled with the name Tread Brightly which while I still love (Tread Brightly and Carry A Large Stick) it didn't quite have what I was looking for.

So we'll be undergoing some dressing up and you may see the internet equivalent of my roots showing as I get everything organized. I wanted to let you know what exactly was going on with all of that. My twitter and FB will be staying the same so if you find a broken link, you can check there (@kiricallaghan) (FB: KiriCallaghanWrites).

Still, I'm looking forward to it. New blog look, new vlog style, all under the same crazy that is Kiri.

So why is rebranding important?

Well, professionally, it's all about how you advertise yourself and I admit this is something I've always struggled with.

Everyone says, "Pick one thing, pick one thing!"

And you know what?

I can't do that. I really can't. And I've tried.

I'm a writer, I'm an actor, I'm a singer, I'm a director and doodler and designer. I'm a geek and fashion enthusiast. I love athletics and bubblebaths. I'm a tomboy trapped inside a girly girl's body (Shush, it makes sense in my head).

And that's okay.

No, it really is.

See, those are all part of me. Talents, personality facets, all of them.

The conclusion I've come to about branding is simply that you can find something that encompasses all of you. You don't have to shave off pieces so you can fit into this pre-made box.

So here we go, world. Get ready for a bit of wit and whimsy.


  1. I'm working on a new visual "branding" for my blog presence. Good luck with your brainstorming. Let me know if you need to bounce ideas off anyone!

  2. My family was very lucky to have an original name when we came up with Matter Deep Publishing, but my father's company experienced a very negative side of the trademark world when part of his brand-name was trademarked. Without getting into much detail, I'll say that half of his product name was trademarked, and it was nothing more specific than a word in the English language in all-caps. It was a word with multiple definitions, and the definition that his name suggested was the opposite definition from the one used in the trademark. The guy and his lawyers were jerks about the whole affair, waiting months between communications to trag the whole mess out. In the end we rebranded because a startup can't go head-to-head with an established company in court. It's too expensive. It's a good idea to find your brand early, check it out online, and plaster it everywhere so nobody else can say they had it first.

    Good luck!

  3. Well knowing you as well (not much) and as long (not very) I don't think that one anything will ever brand you. You never stand still for a minute and that's your strength! this may be the new you but you've always been new!